Greenhouse Effect Is the Result of Deforesting

Can you imagine our world facing everyday hurricanes, tsunamis, earthquakes, climate change, extinction caused indirectly by human activities? Yes, you can because it is happening right now while you are staying here in the classroom. A few days ago, Japan has been devastating by a massive earthquake of 8. 9 magnitudes, followed by a powerful force of a tsunami. Some scientists will say that it is a natural disaster and we have nothing to do with it, other will say that human activities help to accelerate these natural phenomenons.Human footprint has left behind him not only a new era of technology’s revolution, but also the destruction of nature. Today, environmental concern such as the growth of carbon emission in the atmosphere seems of high importance in global news. The greenhouse effect continues to increase rapidly and meanwhile accelerate global warming. In fact, your car, your house and even your air conditioning are used to produce energy and, meanwhile, used to enha nce greenhouse effect. Indeed, human activities such as burning fossils fuels contribute to accelerate the natural phenomenon of greenhouse effect on Earth.More carbon dioxide in the air, more infrared rays are being trapped in the Earth and as a result temperature increased. Can you imagine living with a high temperature? Believe it or not, but this happened. In 2005, Las Vegas has almost reached 50oC, a temperature record in North America in 21st century. Although, many scientists believe that the Earth has always had natural disaster. Nonetheless, it is not a coincidence if the number of natural disaster increases while the number of human activities increases. We play a major role on the vulnerability of natural disaster. The whole world is interconnected. Climate change doesn't just affect the atmosphere and the oceans but the earth's crust as well. ’’ said Professor Bill McGuire of University College London. He also added that â€Å"When the ice is lost, the ear th's crust bounces back up again and that triggers earthquakes, which trigger submarine landslides, which cause tsunamis†. According to experts, human activities influence the equilibrium of nature. We must begin to consider the consequences of greenhouse effect. We must begin to preserve our nature. We must begin to stop deforesting. We must begin to see life in green.In every consciousness of human beings, we must find an ecological thinking. Men, women, children, human beings of this planet, we must begin to recognize the alarming situation of our environment and together work to solve it. For the sake of our lives and for future generation, it is time we stopped ignoring our responsibility on the environment. Today, we can change and this will certainly serve as a milestone in our environment. Thank you We must stop pointing others, and see that our three other fingers are pointing ourselves, because we are the one who can change things.

Definition and Examples of the Bandwagon Fallacy

Definition and Examples of the Bandwagon Fallacy Bandwagon is a  fallacy based on the assumption that the opinion of the majority is always valid: that is, everyone believes it, so you should too. It is also called an appeal to popularity, the authority of the many, and argumentum ad populum  (Latin for appeal to the people).  Argumentum  ad populum proves only that a belief is popular, not that its true. The fallacy occurs, says Alex Michalos in  Principles of Logic, when the appeal is offered in place of a convincing argument for the view in question. Examples Carling Lager, Britains Number One Lager (advertising slogan)The Steak Escape. Americas Favorite Cheesesteak (advertising slogan)[Margaret] Mitchell enhanced the GWTW [Gone With the Wind] mystique by never publishing another novel. But who would be so churlish as to want more? Read it. Ten million (and counting) Americans cant be wrong, can they? (John Sutherland, How to be Well Read. Random House, 2014) Hasty Conclusions Appeals to popularity are basically hasty conclusion fallacies. The data concerning the popularity of the belief are simply not sufficient to warrant accepting the belief. The logical error in an appeal to popularity lies in its inflating the value of popularity as evidence. (James Freeman [1995), quoted by Douglas Walton in  Appeal to Popular Opinion. Penn State Press, 1999) Majority Rules The majority opinion is valid most of the time. Most people believe that tigers do not make good household pets and that toddlers shouldnt drive...Nonetheless, there are times when the majority opinion is not valid, and following the majority will set one off track. There was a time when everyone believed the world was flat and a more recent time when the majority condoned slavery. As we gather new information and our cultural values change, so too does the majority opinion. Therefore, even though the majority is often right, the fluctuation of the majority opinion implies that a logically valid conclusion cannot be based on the majority alone. Thus, even if the majority of the country did support going to war with Iraq, the majority opinion is not sufficient for determining whether the decision was correct. (Robert J. Sternberg, Henry L. Roediger, and Diane F. Halpern, Critical Thinking in Psychology, Cambridge University Press, 2007) "Everyone's Doing It" The fact that Everyones doing it is frequently appealed to as a reason why people feel morally justified in acting in less than ideal ways. This is particularly true in business matters, where competitive pressures often conspire to make perfectly upright conduct seem difficult if not impossible. The Everyones doing it claim usually arises when we encounter a more or less prevalent form of behavior that is morally undesirable because it involves a practice that, on balance, causes harm people would like to avoid. Although it is rare that literally everyone else is engaged in this behavior, the Everyones doing it claim is meaningfully made whenever a practice is widespread enough to make ones own forbearing from this conduct seem pointless or needlessly self-destructive. (Ronald M Green, When Is Everybodys Doing It a Moral Justification? ​Moral Issues in Business, 13th ed., edited by William H Shaw and Vincent Barry, Cengage, 2016)​ Presidents and Polls As George Stephanopoulos wrote in his memoir, Mr. [Dick] Morris lived by a 60 percent rule: If 6 out of 10 Americans were in favor of something, Bill Clinton had to be, too... The nadir of Bill Clintons presidency was when he asked Dick Morris to poll on whether he should tell the truth about Monica Lewinsky. But by that point he had already turned the ideal of the presidency upside down, letting arithmetic trump integrity as he painted his policies, principles and even his family vacations by the numbers. (Maureen Dowd, Addiction to Addition, The New York Times, April 3, 2002)

Computerized Management Systems Research Paper Example | Topics and Well Written Essays - 1250 words

Computerized Management Systems - Research Paper Example sharing of information such as lab results and patient information has been well facilitated between medical practitioners, clinics, healthcare providers and pharmacists. This tends to harmonize consultation process that improves the delivery of healthcare. The cumbersome nature of doctors in Emergency room(ER) that operate without computerized systems always delivers (Goldsmith, 2010) dismal performance as they have to work with manual student records. It is through the availability of interoperable tools that clinicians are well able to make sound decisions that improve their chances of saving lives and minimizing suffering. Through computerized management healthcare systems, its interoperability nature is able to provide clinicians with access to updated medical decision support. Furthermore they are capable to provide (Goldsmith, 2010) standard protocols to multiple medical situations. Clinicians and especially doctors will be better placed to select the protocol they find suitable and which can be revised from time to time to improve the standards health care practices. There are many types of computerized health care that can be adopted in any clinical settings. Common to these are electronic medical record systems (EMR). These are systems that provide for a paperless interoperable medical recording system. The present reality of these systems have been greatly favored on grounds of offering quality and cost effective means of handling medical information and data. Secondly we have the electronic healthcare record systems (EHS). This unlike the electronic medical recording systems (EMS), provides a means for which patient records are distributed across several institutions (Frans Turisco, 2008). This furthermore allows for knowledge and decision-support systems that improves quality and safety of patients care across different healthcare sectors. These are just but a few among several computerized healthcare systems that are used in the medical scene

Politics vs. Religion Essay Example | Topics and Well Written Essays - 500 words

Politics vs. Religion - Essay Example It is based on reason and practicability and seeks to improve the way and quality of life of the people. Politics is basically focused on the life here on earth on how to better it. Religion on the other hand is concerned on the life after our earthly existence. It seeks for the greater glory of God of whatever name it may call. It seeks to implement policy of what it believes to be consistent with divine mandate which could be impractical and counter-progressive. The classic example is the current debate in the Philippines where the Catholic Church is blocking the Reproductive Health Law because it believed it run counter to the Catholic teaching which is to go forth and multiply. This theological policy is impractical from a public policy point of view because higher population means more people to feed, shelter, educate not to mention that the resources needed to support overpopulation can take its toll to our already degraded environment. Such, the secular state is conceived to avoid this problem. According to Laborde, â€Å"the secular state is not a state committed to substantive atheism or to the marginalisation of religion from public and social life. It is, rather, a state in which citizens share a language – a secular language – for discussing political matters. So, religious believers can be secularists and secularists can also be religious believers†.   Baggini mentioned that secular state is â€Å"neutral with regards comprehensive world-views at its core, but relaxed about the expression of such views in the public square†. It meant that citizens can freely elect their mode of worship but cannot impose its theological belief on policies which concerns public life and government. Secular state can also prevent branding of certain religions. If there is a sectarian state which could be Catholics or

The Body Assignment Example | Topics and Well Written Essays - 250 words

The Body - Assignment Example 571). The notion of being in a pageant is like an obsession in the society, going beyond the bounds of schooling and social ethics, where most of them are geared towards socializing of womens bodies (Anderson-Fye, 2004, p. 572). The community’s perspective is inclined towards pleasing the tourists and many will do whatever it takes to look good to them by getting thinner bodies. This craze makes even parents encourage their daughters to get thinner and please the many tourists visiting the country (Anderson-Fye, 2004, p. 579). Further, the strip clubs frequented by tourists prefer thinner women and thus girls are encouraged to eat less to get better pay and recognition to them (Anderson-Fye, 2004, p. 580). The tourists are a motivation towards getting better body images as a promise of employment and other future career benefits like the threat of Kara. The extent of connectivity in the global scene has indeed influenced the bodily aspects of the people in the country. Most girls who have gone on trips in other countries have been influenced to take up their traits, in the example of the United States (Anderson-Fye, 2004, p. 586). Further, the interconnectivity through media has also influenced the body aspects of the people in the way that outside influences determine their attitudes towards body size (Anderson-Fye, 2004, p.

Commodity Paper Essay Example | Topics and Well Written Essays - 1000 words

Commodity Paper - Essay Example The Chinese used hand fans as coolant since time immemorial. In the 1800, American engineers made an attempt to create air conditioners as they had money and resources for doing this. The 20th century saw major development in this area majorly contributed by the discovery of electricity. Willis Carrier a 25 year old American invented the first model of air conditioning which was not designed for human comfort but was made to reduce humidity at his printing plant. It was made of mechanical unit that cooled air through circulating it in cooled water coils. He later added a centrifugal cooler to this unit greatly reducing its size. By 1930s, air conditioners were been used in offices, department and cars and this increased the workers productivity during the hot summer periods. This was a major development for Carrier Corporation which grew incredibly during these years. At some point the use of Air conditioning in the workplace was seen as an unnecessary luxury. However, evidence from several researches conducted showed that the use of air conditioning during the hot summers came with increased productivity. Organization therefore started getting the air conditioners for their offices in order to leap off benefits (Street et al 629). The air conditioners were not very common in homes with only 10% of the American homesteads using air conditioning. The rest of Europe and eastern countries slowly stated using the air conditioning mostly in the workplace. Outside work people still use the traditional methods of staying cool like dipping their underwear in iceboxes. Some of the popular air conditioning companies include Carrier Corps, Daikin Industries, LG and Samsung and lastly Haier, Midea and Gree. Carrier Corporation is the biggest layer in the market. This can be as a result of the fact that it was the pioneer in this industry and has therefore has the competitive advantage over the others that mushroomed after it was established. The company has established its operations in almost every part of the globe. It engages in the production of a wide varied range of products including indoor units, outdoor units, heaters of all kinds and HVAC equipment. It has several established brands such as the weathermaster, weathermaker, centurion, Byrant and Payne among others. Daikin Industries is based in Japan which is responsible for the creation of the Variable Refrigerator Flow HVAC systems. This is a special kind of system that is used to supply cooling or heating to a room depending on the demand. It can also provide cooling and heating simultaneously in different parts of a building. In order to get to its current position, the company has wielded to the wind of globalization. For instance in the year 2006, it acquired the OYL group company based in Malaysia. This expanded its scope and also increased the company’s brand giving it a stronghold in the market. Some of the brands associated with this company include the J& E hall and AAl (Am een, 72). Acquisition has made Daikin the second largest company in the production of air condition equipments after Carrier Corporation. There are other players in this industry in Japan and they include Sanyo, Toshiba, Mitsubishi and Panasonic. LG and Samsung are the third largest companies in this industry both based in South Korea. In a united effort to have a large market share in the globe,

Strategic Analysis Of Wholesale Company Costco Marketing Essay

Strategic Analysis Of Wholesale Company Costco Marketing Essay This report has performed a brief strategic analysis of the internal resources and external factors that affect Costco. The report includes an over view of the firms strategies using Porters five force model as well as a SWOT analysis of the firm. The report illustrates why Costco remains the Anti-Wal-Mart using aggressive scare tactics to achieve the lowest possible prices for its customers even if it means dropping high brand names. The report includes recommendations for the wholesalers, the main one being to carry on with their current successful strategies in order to maintain the fight for industry leadership and further their globalisation in to Eastern countries 1.0 Introduction to Costco Costco is a wholesale cash and carry, which operates through warehouses using a membership only service. The company sells high quality, private label merchandise at low prices to businesses buying for commercial use as well as individuals that are members of specific employment groups , for example NHS or government employees. The basis of the company is to achieve high sale volumes and rapid inventory turnover, offering a limited array of merchandise, with a wide product category at low prices (www.costco.co.uk). Additionally Costco operates customer services ranging from health insurance to financial planning. The main competitor of the company is Wal-Marts -Sams club within the US, although they have 200 more stores operating in ten more states than Costco , Sams club does not experience the same revenues. Yet there is still a constant battle for increased market share with newer entrants such as BJs Wholesale Club (Hughes, 2007). Operating internationally the company has divisio ns in the US, Canada, Mexico, UK, Taiwan, Japan and Korea, Australia and an internet site operational in the US and Canada. Some of the stores include pharmacies, food courts, opticians, photo centres, travel desks and hearing aid centres within the warehouses. The company also operates 307 petrol stations with some of the US and Canada stores. Named as the only company Wal-Mart fears James Signal (2004) of Costco has captured a breed of urban sophisticates, who trade up for exiting products and trade down to private labels of more prosaic products (Duff,2009). 2.0 Costco existing missions/strategies Costcos Mission Statement; To continually provide our members with quality goods and services at the lowest possible prices (www.findarticles.com) In order to sell at the lowest possible prices Costco implement various pricing strategies through bargaining with suppliers and only adding a maximum mark up of 14% to each product, even in cases where demand is high as CEO Signal stated you always give the customer the best deal'(Shapiro, 2004). Costco falls into the Overall Price Leadership category one of Porters four generic competitive strategies (Mitchell, 2001). Price leadership is achieved by implementing a successful strategy using continual exceptional efforts to reduce costs, without excluding services or products which customers perceive to be essential. There strategies include; ? Low advertising costs to keep merchandise price down, using word of mouth ? High employee wages to retain employees and reduce new staff that would require training ? Merchandise stock on pallets to reduce labour and allow for maximum sales ? Inventory system detects items that are reaching thresh hold for re order ? Just in time approach to reduce over stock, buying direct from manufacturers and sent directly to warehouses within 24 hours ? Provide low prices through volume buying ? Willing to change manufacturers to gain the best possible price on a product 3.0 Strategic Management Costco Strategic management shows an ability to develop and sustain competitive advantage, resulting in of added value to their brand (Ramachandran et al, 2006). Illustrated by Costcos rise in net income by 1.1% to $266 million and revenue soared to $71.4 Billion compared to Sams club at $46.8 billion and BJs at $10 billion for the first fiscal quarter ended Nov 22nd 2009 (Business News, 2009) compared to Wal-Mart net sales which increased by 1.2%. The just in time approach implemented by the company means products are sold for cash before the payment to the suppliers is due ,creating a high operating cash flow. This operating advantage improves Costcos working capital and efficiency, resulting in a long lasting value difference in the product, compared to the competitors and as perceived by the customers (Duncan et al, 1988). 4.0 Porters Five Forces The nature of competition in an industry rely on five forces including; the threat of new entrants, the bargaining power of new entrants, the bargaining power of customers, the bargaining power of suppliers and the threat of substitute products or services (Porter, 1979). These are all competitors that may be more or less prominent or active depending on the industry. A companys awareness of Porters five forces can allow the organisation to stake out a position within its industry that is less vulnerable to attack (Bruton, 2008). 4.1 The threat of new entrants- medium threat There are many potential new entrants into the industry, which could pose as a threat including, wholesale clubs, discounters and hypermarkets such as Aldi and Netto, which are both limited range discounters. Other large existing wholesale competitors such as Wal-Mart could gain market share through acquisition giving them new resources. However, barriers to entry in to the wholesale food industry are relatively high, as huge costs would be involved in imitating established distribution networks, brand name and financial capital that Costco have established. Furthermore it is unlikely customers will switch to a competitor when they have already paid a yearlong membership fee (Costco reported 85% of cardholders renewed their membership in 2009, www.phx.corporate-ir.net). 4.2 Bargaining power of suppliers-low/medium threat The bargaining power of Costco sells to many business owners, the power over their suppliers is very high, as suppliers are forced to cut prices to lessen the risk of them losing their contract. Costco have a small range of brands for each product, yet sell high quantities. They could be losing a large amount of sales compared to Wholesalers like Wal-Mart, whom give customers a larger amount of choice and therefore spread their sales between suppliers. Furthermore Costco have proven they are willing to lose even major brands to improve their leverage, margins and lower prices, forcing suppliers to compete amongst themselves and with the wholesalers cheaper own brand products. Highlighted through Costcos most recent decision to stop selling Coca-Cola in a pricing dispute due to growing power of private labels, by using details received from loyalty cards retailers are more aware of which brands to keep and lose (Neff, 2009). 4.3 Bargaining power of customers- low threat According to Bruton (2007) the threat is low because there is only a small concentration of wholesale buyers, predominantly middle class consumers, small business owners and families. The latter two however have a greater power over the higher and middle class customers as they would buy to satisfy needs rather than luxury items. They are likely to resort to finding alternative stores such as competitors to get what they want at the price they can afford to pay for their regular purchases, due to the growth and alternative availability in discount stores. 4.4 The threat of substitute products- low threat The threat of substitutes limits the profit potential of the wholesale industry by identifying the effectiveness of volume of sales at a particular price level. Substitutes include specialised stores, for instance The Home Depot in America and BQ in the UK competing against the non-food sales through discounting as well as hypermarkets. For these reasons, the threat of substitutes is low for the wholesale notion. However, there is an increased threat to particular sections such as furniture and electronics especially because supermarkets are now selling a wider array of products for example Tescos. A further threat is e-commerce businesses and sites such as EBay focusing on the customer directly (Bruton, 2007). 4.5 Rivalry among competitors-medium threat Rivalry between competitors in the growing wholesale industry is particularly low because the three main competitors concentrate on different consumer groups. Furthermore price wars are minimal due to the lack of advertising with the rivals especially Costco. However as Costco is gaining strength through globalisation, there are different levels of threats in particular countries. 5.0 SWOT analysis The basis of strategic management is the notion that strategy creates an alignment between an enterprises internal strength and weaknesses as well as its opportunities and threats (SWOT) in its external environment (Andrews, 1987). The following table illustrates alignments factors within and outside of Costco; 6.0 External factors Focusing on the external, broader environment in which the company operates it is clear the next stage in the Costco globalisation process would be expansion. Due to the fierce market in the US and saturation a large opportunity for the company would be to enter the Chinese and Eastern European market and according to Baker (2001) Globalisation of the markets is at hand. Competitor Wal-Mart have already entered the fast growing market in China through purchasing 35% of the recognised hypermarket- Trust-Mart. The alliance benefits Wal-Mart , gaining expertise in operations and logistics and allow Chinese consumers to build trust with their brand name- an important part of their culture. Globalisation forms markets where economies of scale lead to reduction of costs and prices according to Baker (2001). Therefore, Costco may have to adapt their strategy when entering new countries due to the barriers of entry; it would be difficult to compete with local companies that are already established as well as suppliers to cut prices as low as they do in the West. The main threat to Costco currently is online speciality stores, which can compete through lower operating costs and manufacturing abroad thus increasing the power of existing buyers. The economic slowdown in 2007 with the credit crunch attracted more customers to the company due to its low prices and bulk products which allowed customers to stretch their money in the economic crisis enabling sales to grow by 13% by 2008. However the net income still decreased by 15.3% by 2009 as of the weakened economy. Even fiercer pricing strategies reduced the impact of the recession by reducing costs on a range of popular products two weeks before the reduction came through anticipated from manufacturers. Thus allowing them to get ahead of competition by taking advantage of the opportunity to attract customers through surrendering their profit (Duff, 2009). 7.0 Conclusions From carrying out the report on one of the leading wholesale suppliers it is clear they refuse to buy from suppliers that are not willing to pass on the reduction in manufacturing costs on to Costco. They are willing to remove high named brands from their shelves if they think they are being charged too much for the product. Through these publicly made choices it seems clear that Costco are on the customers side when it comes to prices, and are willing to lose profit to satisfy their customers. Both the Porters Five Forces Model and the SWOT analysis identify the main internal and external threats to the company, the highest threat of all being the power of suppliers. Costcos strategy of merging high wages with innovative ideas, and low cost products highlights that consumers, workers and shareholders can all benefit from a cost-leadership strategy. 8.0 Recommendations ? Continuation with their current successful pricing strategies of low prices and high volumes in order to maintain barriers against buyer power, supplier power and new entrants. Porters low cost leadership will also allow growth in revenues from further international expansion. ? The main threat to Costco currently is the threat of substitutes especially in discount stores and hypermarkets and the alternative to this is online speciality stores which can compete through lower operating costs and manufacturing abroad thus increasing the power of existing buyers. ? In order to compete with the threat of e-commerce businesses a further development in the online sales capability is likely to increase the companys strengths. Cannibalisation is unlikely to occur until the industry becomes completely saturated in the US in which case the company can then be ahead of competitors through the internet or through global expansion. ? Subsidiaries or Joint venture are a possibility as in Mexico where the 31 warehouses are 50% joint ventures, this strategy may benefit within the foreign Indian and Chinese market, to allow for a better integration and brand loyalty ( www.slideshare.net). The firm is likely to have the logistical capabilities to enter the Chinese market as they have entered nearby Japan successfully, and some networks would be partially formed through transportation. ? More strategic alliances with manufacturers as with Kirkland in expanding countries to gain trust from customers, enabling them to recognise brand names and build loyalty 9.0 References Andrews, K.R (1987), The concept of Corporate Strategy, Homewood: Irwin Baker.M.J Critical perspectives on business and management, Routledge, London Bruton. A, (2007) Five Forces Analysis, www.books.google.co.uk/books?id=9lmR75vPpEACprintsec=frontcover#v=onepageq=f=false accessed 21/02/10 Costco Financial Report 2009, www.phx.corporate-ir.net/phoenix.zhtml?c=83830p=irol-reportsannual, accessed 16/02/10 Ducan, W.J, Ginter, P.M Swayne, L.E (1998), Competitive advantage and internal organisational assessment, Academy of Management Executive Duff. M (2009) Costco Surrenders Profits To Make a Point www.industry.bnet.com/retail/1000461/costco-surrenders-profits-to-make-a-point/ accessed 19/02/10 Hughes, M.T (2007) Costco wholesale strategic analysis, Washington College Business Management Ireland, R.D, Hitt, M.A Simon, D.G (2003), A Model of Strategic Entrepreneurship: The construct and its dimensions, Journal of Management, 29, 963-989 Mitchell. R.C, (2001), Strategy Formulation, TAOFS Formulation, www.csun.edu/~hfmgt001/formulation.doc, accessed 20/02/10 Neff, J (2009) From CVS to Costco, retailers put the screws to brands, Advertising Age,Business Source Premier, 11/30/2009, Vol. 80, Issue 40 Porter. M.E, (1979) How competitive forces shape strategy, Harvard College, Harvard Business Review Porter, M.E, (1985), Competitive advantage: creating and sustaining superior performance, New York: The Free Press Prahalad, C.K Hamel, G. (1990), The Core Competence Of The Corporation, Harvard Business Review, 68, 79-91 Ramachandran, J.M Sud. M, (2006) Strategic Entrepreneurship in a Globalising Economy: Evidence from Emerging Economies, IIMB Management Review, 28, 291-302. Trout. J, (2004), Trout on Strategy: capturing mindshare, conquering markets, McGraw-Hill (Jan 14th 2008) Food industry , BNET UK, www.findarticles.com/p/articles/mi_hb3235/is_1_25/ai_n29402690 accessed 16/02/10 Shapiro, N. 2004. Company for the people. Seattle Weekly, December 15. Retrieved from www.seattleweekly.com/ generic/show_print.php on 15/02/2010. www.slideshare.net/guestce0202a/costco-strategic- plan accessed 20/02/10 www.findarticles.com/121753md5=91af14cebe7ede4/c72/169594b2badc8b accessed 20/02/10 www.costco.com accessed 21/02/10 Contents Page Executive Summary 1.0 Introduction to Costco 2 2.0 Costco existing missions/strategies 2 3.0 Strategic Management 3 4.0 Porters five forces 3 4.1 The threat of new entrants 3 4.2 Bargaining power of suppliers 3 4.3 Bargaining power of customers 4 4.4 The threat of substitute products 4 4.5 Rivalry among competitors 4 5.0 SWOT analysis 5 6.0 External Factors 6 7.0 Conclusion 6 8.0 Recommendations 7